Sneak Peek The 2011 Ultimate Twitter Job Search Guide

Sneak Peek The 2011 Ultimate Twitter Job Search Guide 12 Take a first look at the 2011 edition of The Ultimate Twitter Job Search Guide, which is almost ready. Update November 2015: The 2016 edition of the Guide is now available for download: Download The Ultimate Twitter Job Search Guideeval This is the second of a few announcements I’ll be making over the next few weeks about what I’ve been working on for JobMob moving into 2011. The next announcement will arrive Wednesday, April 27th.eval This ebook will tell you everything you need to start finding jobs on Twitter right away. To get you excited about what’s coming, here’s your sneak preview. Table of Contents When you set your eyes on the 2011 Guide, this is the list of sections you’ll find inside: 1) Introduction 2) Twitter: Why Other People Don’t Get It and Why You Will 3) Get Inspired: 20 Top Uses of Twitter 4) The Secrets To Finding a Job With Twitter Without Even Being on Twitter 5) Personal Branding and Why You Must Brand Yourself on Twitter 6) Before Your First Tweet: Setup Your Twitter Profile For Best Results 7) How To Manage Your Twitter Job Search With Twitter Lists 8) Which Tools Should Be in Your Twitter Job Search Toolbox 9) Escaping the Plague of Twitter Spam 10) Bringing it All Together: Your Daily Twitter Job Search Checklist 11) Nasty Twitter Job Search Mistakes to Avoid 12) Get Found: How Recruiters Find Candidates on Twitter 13) In Their Own Words: Twitter Job Search Success Stories 14) Conclusion 15) Resources As long as this list is, I’m tempted to add in some more surprises and I just might… First come, first served Be first in line to get a copy of this easy-to-follow, tip-bursting, trend-catching ebook by subscribing to the JobMob ® Job Tips Newsletter, whose members will get FREE copies before anyone else. Subscribe Now, it’s FREE Know anyone else looking for a job? Share this sneak peek with them so they can also be on board first. Twitter: What It Is And Why People Don’t Get It With a few million of users and growing, why are there still so many people who don’t get Twitter? By the end of this article, you will get it and know how you could be using it. A typical example Ouriel Ohayon is one of the biggest bloggers in France and in Israel. An Internet entrepreneur-turned-venture capitalist, a lot of technologies are paraded in front of him. As an early adopter of many of those technologies, you might think he would be quick to jump on something like Twitter but that wasn’t the case. On March 13th 2007, Ouriel blogged “ First impressions on Twitter” where among other things he said that it was “totally useless… totally addictive… still don’t get it but keep on trying…” Just 4 months later on July 11th 2007, Ouriel came back and blogged “ One of the reasons I love Twitter” where he said “Right now Twitter is by far my favorite web app and my favorite channel of communication. I don’t care that most people don’t get it…” What did Ouriel realize during those few months? How Twitter created the problem: bad branding When Twitter first launched, visiting any Twitter user’s homepage like mine would give you the same message: Hey there! jacobshare is using Twitter. Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one simple question: What are you doing? Join today to start receiving jacobshare’s updates. The key phrase is “What are you doing?” When I first saw this question, I thought to myself “how boring. Who wants to know that I’m now blogging, I’m now going shopping, that I’m now sitting on the train? Why would I want to spend time constantly updating everyone on my status? Worse, why would I want to drown myself in tons of these messages daily, even from the people I know and care about?” The fact is that the people who only twitter about these things are the most boring people on Twitter. They don’t get Twitter either. The key to getting Twitter: where the branding is right If you can get past the horrible “what are you doing?” you’ll notice that Twitter refers to subscribers as “followers”. If you subscribe to someone else’s Twitter feed, you’re “following” them and vice-versa. Just like you subscribe to personal blogs to follow the latest thoughts and insight from your favorite people, you’ll subscribe to their Twitter feeds for the same reasons. However, with only 140 characters allowed per message, your friends’ and mentors’ bite-size thoughts will arrive faster, more often than blog posts, with more focus and will be easier to digest. In short, or as I’d say on Twitter in 140 characters: Twitter is bad for life-streaming, good for micro-blogging. Power users use it to share their messages network with people doing the same. You know what though? Twitter can still be a useful job search tool even if you don’t have a Twitter account. Read on to find out how.